Before beginning on the importance of authenticity, it’s important to define exactly what authenticity means. A variety of definitions are readily available when looking it up online, as many people believe that signifies many different things. However, authenticity in its truest sense is when someone is genuine with themselves and with others. This might just be easier said than done though, as to truly be authentic you must know who you are first, and you must be aware of your self worth and what you really believe in. It is important to be authentic because you are doing a great disservice to yourself, your career, your family, and your future if you are not being so. Not only can those around you notice if someone is not being authentic and stray away from social situations with them, but one cannot live a genuinely happy and fulfilled life without being true to oneself. To understand the meaning of your life and to fully live with that meaning always in the forefront of what you do and say can ultimately lead to self-contentment and realization. Let’s face it, we live in a hectic world, where it can often be difficult to take time to reflect and realize what’s important in your life. A majority of us are too busy with work or running a household to sit back for a few moments and find our meaning and take measures in order to become authentic. That’s why this site was created… If you are finding it challenging to find your true authentic self, then you’ve come to the right place. This site is here to help motivate and empower you. By enrolling in one of our highly effective workshops, signing up for an enlightening seminar, purchasing our affirmation cards, or scheduling a speaking engagement to energize and empower you and those you care about, you are taking the first step in realizing the importance of authenticity.